Find what your customers actually search for.
Stop guessing what to target. Keyword Intelligence surfaces the search terms your customers use, the gaps your competitors have left open, and the topical clusters that will build your authority fastest.
Included in: All plans, Soar Core, Local, and Pro See pricing
Real search data. Not assumptions.
Most small businesses target keywords they assume their customers use. Sometimes they are right. Often the actual search terms are slightly different (different phrasing, different intent, different volume) and the content misses its mark.
Keyword Intelligence connects your SEO strategy to real search data. What people actually type. What your competitors are ranking for that you are not. Where the traffic opportunity actually lives.
How keyword intelligence works.
From seed keyword to full content strategy in minutes.
Enter your seed keywords.
Start with the services, products, or topics central to your business. The platform expands outward into related terms, long-tail variations, and question-based queries your customers are actually using.
Analyze the opportunity.
Every keyword comes with search volume, difficulty score, cost-per-click data, and search intent classification. Sort and filter to find the targets with the best opportunity-to-effort ratio for your site.
Feed it into your content and Aero strategy.
Target keywords feed directly into Aero's optimization recommendations and Content AI's article generation. Your keyword strategy and your content strategy stay connected automatically.
What keyword intelligence surfaces.
Keyword gap analysis
Compare your rankings against up to five competitors. See every keyword where they rank and you don't. Sorted by traffic opportunity so you know where to start.
SERP analysis
See who is ranking for your target keywords and what their content looks like. Reverse-model the structure, entity coverage, and topical depth of top-ranking pages.
Question-based keywords
Surface the questions your customers ask about your topic area. These are the highest-value AEO targets, the queries where appearing as the direct answer drives real visibility.
Regional keyword data
Get exact search volume and difficulty metrics for specific geographic locations. Essential for local SEO strategy, not every keyword performs the same in every market.
Search behavior changes. Your keyword strategy should too.
A keyword research project from 18 months ago reflects search behavior from 18 months ago. Here is what ongoing keyword intelligence catches that a one-time project misses.
New search patterns emerge
Search behavior shifts as industries change, new terms enter common usage, and competitor content shifts what queries surface. Ongoing access means you can identify emerging keyword opportunities before they become competitive, and before your competitors find them.
Your competitor landscape changes
The keyword gap analysis is most valuable as a continuous benchmark, not a one-time snapshot. Competitors enter and exit your keyword space regularly. Ongoing tracking surfaces these movements so your content strategy adapts to a live competitive landscape rather than a historical one.
Keyword intelligence is included in every plan.
All tiers include full keyword research, gap analysis, and SERP analysis tools. Local keyword data by geographic region is most relevant for Soar Local and Pro users targeting specific markets. Compare all plans →