Find out what ChatGPT says about your business.
Nearly a third of US internet users now use generative AI search. ChatGPT, Gemini, and Perplexity are answering your customers' questions right now. Search Soar tracks whether your business appears in those answers, and what those answers say.
Included in: Soar Pro only See pricing
Your brand in AI search. Tracked and measured.
Traditional SEO tracks where you rank in a list of links. AI search does not produce a list of links. It produces an answer, and your business is either in that answer or it is not.
Nearly a third of US internet users now turn to generative AI search for information. That number is growing. The businesses that appear in those answers consistently are building a category of visibility that traditional rank tracking cannot measure.
Search Soar’s AI Search Visibility feature tracks exactly where you stand.
How AI search visibility tracking works.
Set it up once. The platform monitors continuously.
Connect your brand and competitors.
Add your business name, domain, and the competitor set you want to benchmark against. The platform tracks all of them across the major AI search platforms.
Platform queries AI search continuously.
Search Soar sends regular queries to ChatGPT, Gemini, and Perplexity and records whether your brand appears, where it appears, and what sentiment the AI expresses.
Review your AI visibility dashboard.
See brand mention frequency, sentiment breakdown, share of voice against competitors, and trend lines over time. Monthly reports include AI visibility data automatically.
What AI search visibility tells you.
Brand mention tracking
Know whether ChatGPT, Gemini, and Perplexity cite your business when answering relevant questions. Missing from AI answers is a problem you cannot fix if you cannot measure it.
Sentiment monitoring
AI platforms do not just mention brands, they describe them. Track whether those descriptions are positive, neutral, or negative, and what context surrounds your mentions.
Competitor share of voice
See how often your competitors appear in the same AI queries where you appear, or where you don't. Identify the query types where you are losing AI visibility.
Trend lines over time
AI visibility shifts as you publish more content, earn more citations, and build more authority signals. Track the trend to know whether your SEO work is improving your AI presence.
AI search results are not static. They change as your content and authority change.
AI search visibility is a lagging indicator. It responds to the content, citations, and authority signals you build over time. Here is why continuous tracking matters.
AI citations follow authority
Generative AI platforms cite sources that appear frequently in reliable, authoritative contexts across the web. Building AI visibility requires sustained content production and authority development. A one-month snapshot tells you where you start. Ongoing tracking tells you whether your efforts are working.
Competitors are building too
AI search is a new frontier and the businesses investing in it now are building an advantage that will be hard to close later. Continuous share-of-voice tracking surfaces when a competitor starts appearing more frequently in AI answers for your core query categories, early enough to respond.
AI search visibility tracking is included in Soar Pro.
Soar Core and Soar Local include traditional rank tracking across Google and Bing. AI search visibility (tracking your brand mentions, sentiment, and share of voice in ChatGPT, Gemini, and Perplexity) is available exclusively in Soar Pro. Compare all plans →